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W. Chan Kim
W. Chan Kim is a prominent business strategist, professor, and co-author of the influential book Blue Ocean Strategy. Alongside Renée Mauborgne, Kim developed the concept of “blue oceans,” which emphasizes creating untapped market spaces rather than competing in crowded industries (“red oceans”). His work focuses on innovation, value creation, and strategic thinking, providing frameworks that help organizations break away from traditional competition. As a professor at INSEAD, Kim has made significant contributions to the fields of strategy and management, inspiring businesses to rethink their approaches and drive sustainable growth.
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BLUE OCEAN STRATEGY: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim
₨ 3,800 Add to cartOriginal Hardcover Edition
