10X IS EASIER THAN 2X by Dan Sullivan

10x Is Easier Than 2x by Dan Sullivan challenges the traditional way of thinking about growth and success. Instead of working harder for small, incremental progress, Sullivan reveals why aiming for 10x growth is actually easier—and far more rewarding—than striving for just 2x.

Dan Sullivan, co-founder of Strategic Coach and one of the world’s leading entrepreneurial coaches, explains how exponential growth comes from focusing on what he calls the four freedoms: time, money, relationships, and purpose. By elevating the quality of these freedoms, entrepreneurs and individuals alike can unlock extraordinary results without multiplying their workload.

10x Is Easier Than 2x is not just about achieving a bigger outcome; it’s about embracing a transformative process that rewires how you think and work. With clear insights and strategies, Dan Sullivan shows how 10x growth creates deeper impact, lasting purpose, and a more meaningful way of living and succeeding.