INFLUENCE, NEW AND EXPANDED: The Psychology Of Persuasion by Robert B. Cialdini

In Influence, New and Expanded, Robert B. Cialdini New York Times bestselling author of Pre-Suasion dives into the psychology behind why people say yes and how to use these principles ethically in both business and everyday life.

Influence, New and Expanded by Robert B. Cialdini is the essential guide to the art of persuasion and influence. This international bestseller, with over 5 million copies sold, has been updated with new research, insights, examples, and applications. With relatable stories and clear examples, Robert B. Cialdini makes the science of persuasion accessible and practical.

Influence, New and Expanded introduces Cialdini s Universal Principles of Influence, including new research and updated applications. Learn how to become a more effective persuader and defend against unethical influence tactics. Cialdini s principles include Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity, and Unity, the newest principle for this edition.