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START WITH WHY: How Great Leaders Inspire Everyone To Take Action by Simon Sinek

DESCRIPTION

In Start with Why, Simon Sinek reveals why some people are more inventive, pioneering, and successful than others—and why they are able to repeat that success. The secret? It’s not about what you do, but why you do it.

Sinek draws on the stories of leaders like Steve Jobs, Ernest Shackleton, and the Wright brothers to show how discovering their “why” led them to extraordinary achievements. The book uncovers the fundamental secret behind their success: how they think, act, and communicate in a way that sets them apart. Start with Why is a must-read in the Business category for anyone looking to lead, inspire, and create lasting impact.