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Robert B. Cialdini
Robert B. Cialdini is a renowned social psychologist and author best known for his pioneering work on the psychology of persuasion and influence. His landmark book, Influence: The Psychology of Persuasion, outlines six key principles that explain how people can be persuaded to change their attitudes or behaviors. Cialdini’s research blends rigorous scientific methodology with practical applications, making his insights valuable in fields ranging from marketing to negotiation. As a sought-after speaker and consultant, he continues to shape the understanding of human behavior and the dynamics of social influence.
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INFLUENCE, NEW AND EXPANDED: The Psychology Of Persuasion by Robert B. Cialdini
₨ 3,400 Read moreOriginal Trade Paperback Edition
