BLUE OCEAN STRATEGY: How To Create Uncontested Market Space And Make The Competition Irrelevant by W. Chan Kim

DESCRIPTION

OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

Blue Ocean Strategy by W. Chan Kim is a landmark self-help book that has sold over 4 million copies and is recognized as one of the most influential strategy books ever written. This global phenomenon has been translated into 49 languages and remains a bestseller across five continents.

In this essential guide, W. Chan Kim and Renée Mauborgne challenge conventional wisdom about strategic success. They argue that instead of engaging in cutthroat competition, which creates a “red ocean” of rivals fighting over diminishing profits, organizations should strive to create “blue oceans”—untapped market spaces with the potential for significant growth.

Blue Ocean Strategy offers a systematic approach to making the competition irrelevant. It includes principles and tools that any organization can use to discover and capture their own blue oceans. This updated edition features:

• A new preface by the authors, titled “Help! My Ocean Is Turning Red”
• Updates on all cases and examples in the book to bring their stories up to the present
• Two new chapters and an expanded third chapter—”Alignment, Renewal, and Red Ocean Traps”—addressing the most pressing questions readers have posed over the past decade

Considered a classic in strategic thinking, Blue Ocean Strategy provides a bold new path to achieving lasting success by creating uncontested market space. This expanded edition reaffirms its status as a crucial guide for anyone looking to innovate and thrive in today’s competitive landscape.

To explore more about the power of Blue Ocean Strategy, visit blueoceanstrategy.com, where you can find resources, case studies, and tools to support your strategic journey.